Data Elements: FAQs.aspx
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Products
Q: How do we access the reports?

We deliver the information through subscription access to our website. The data allows you to quickly identify a company's strengths in comparison to other providers of the same services.  

With this knowledge, you can rapidly differentiate your brand and make informed decisions that have a direct impact on your market share.


Products
Q: Where does your data come from?

Nice Insight randomly selects respondents from a group of over 1,000 qualified individuals who are key industry influencers and decision makers. Survey respondents answer between 30 and 40 questions, based on their answer choices and outsourcing behaviors.

Products
Q: How accurate are the results?

Nice Insight implements random sampling coupled with external selection to help ensure that results represent an accurate reflection of the industry. Our surveys also meet the criteria of a scientific poll, meaning there is an equal chance of selecting any member of the targeted population, as respondents are chosen at random and are not self-selected. Additionally, the live survey includes screener questions to remove non-relevant respondents from the data set. 

Products
Q: How does the data presented within the report affect my bottom line?

Nice Insight’s proprietary data provides a baseline from which to benchmark how your customer base perceives your business and refine your planning process for revenue generating activities. These activities include initiating targeted business development, developing more effective customer messaging, and transitioning from a recognized brand to a preferred brand.

Products
Q: What are the ranges for the Customer Perception Scores?

Customer Perception Scores (CP)

1-20 = Unsatisfactory
21-40 = Poor
41-60 = Average
61-80 = Good
81-100 = Excellent


Products
Q: Why are there no services in the compare dropdown list?

The services dropdown will only include the services that the companies selected have in common. To see the scores across all of the services for a single company, add only one company to the compare grid at a time.

Survey
Q: How are companies selected to be included in the research?

Each year between March and May the research team reviews the top 500 outsourcing companies and look for the following criteria:

+ The company is currently marketing to the industry

+ The company has a minimum of $20M in annual sales

+ The company offers services that Nice Insight covers

+ Members of the respondent pool have worked with the business


Survey
Q: Who do you survey and why are they relevant?

Listed below are select titles of our survey respondents in the pharmaceutical and biotechnology industry, as well as select sample companies. Click here to view the full list.

Titles of Survey Respondents
Associate Director – Development Sciences
Associate Director – GPRD Outsourcing and Contracts Global Pharmaceutical R&D
Director – Commercial Business Development
Director – Global Purchasing
Manager – Financial Planning & Analysis, Commercial Operations
Project Manager – Outsourcing, Research Operations
Regional Manager – Clinical Science
Senior Clinical Systems Analyst
Senior Financial Manager – Global Purchasing
Senior Research Toxicologist
Sourcing Program Manager
Business Development Program Manage
Director – Global Business Insights
General Manager – Global Commercial Development
Program Manager – Business & Operations Strategy
Regional Manager – Clinical Science
Senior Clinical Supply Project Manager
Service Contract Specialist
Strategic Sourcing Agent

Sample Companies
Merck – Big Pharma
Sanofi – Big Pharma
Flexion Therapeutics – Mid-Size Pharma
Chugai Pharmaceutical – Mid-Size Pharma
Amunix – Emerging Pharma
Cynvec – Biotech
Synthon BV – Mid-Size Pharma & Biotech
Catalyst Biosciences – Mid-Size Biotech
Aveo – Emerging Biotech


Survey
Q: What is the format of your survey?

Our survey is designed to engage key leaders in the Pharmaceutical and Biotechnology industries and generate results based on their awareness and perception of CROs.

Survey
Q: What is the methodology for choosing survey respondents?

The respondents are generated from a pool of over 1,000 pharmaceutical and biotechnology executives actively involved in outsourcing to CROs. Nice Insight implements random sampling coupled with external selection to help ensure that results represent an accurate reflection of the industry. Our surveys also meet the criteria of a scientific poll, meaning there is an equal chance of selecting any member of the targeted population, as respondents are chosen at random and are not self-selected.